1. Instagram’s ‘contact’ feature connects brands with customers
Starcom’s Take: Instagram have been consistently adding more features to their app, most recently they had added ‘Instagram Stories’; which brands are currently testing out to gauge whether this adds to other networks such as Snapchat or if it results in duplication and clutter. We at Starcom, feel that these improvements will make it easier for businesses of all sizes to get insights, connect with new customers and promote their favourite posts straight from a mobile device.
2. Media: TV chiefs to converge on Dublin
Starcom’s Take: The converging of these great media focused minds should breed some great insights over the coming weeks. We at starcom look forward to seeing some of the content that results from this meeting.
3. Lovin Group Launches National Website
Starcom’s Take: Seeing how Lovin Dublin and the Lovin Group have grown in the last 5 years is a very positive sign of how Ireland has come out of the recession, as Lovin Dublin has grown it can indicate to us that Irish consumer confidence is growing. Sites such as Lovin Dublin have proven to be invaluable to Brands who are trying to reach both premium professionals and younger demographics in Ireland.
4. Facebook Is Letting Brands Build Slideshow Ads Right From Their Mobile Phones
Starcom’s Take: Facebook are making life easier for Brands that need to be ‘always on’ with the introduction of a slideshow builder tool on the mobile app. We at Starcom, feel this new addition to the mobile app functionality makes it even easier for advertisers and marketers to control campaigns on-the-go.
5. Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017
Starcom’s Take: Snapchat is a brilliant tool for brands to reach a large amount of people in a very short amount of time. With this growth in users predicted it leaves opportunities for a much more competitive landscape and greater opportunities for innovation for brands willing to invest in Snapchat.