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Take 5 With Starcom – 29/02/2016

March 7, 2016


1. Instagram Can’t Stop Growing

Starcom’s Take: Instagram is growing from strength to strength and will continue to grow in users especially among millennials. Facebook recognise the way millennials use mobile and that has aided to the success of Instagram. If a brand wants to use Instagram ads they need to have a strong visual that fits the platform.

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2. Facebook Adds Spotify To The Mix

Starcom’s Take: Facebook are constantly updating their platform to ensure that it still relevant to its users.  This new feature will be of particular importance to the millennial generation who love sharing and communicating through social.

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3. Is WhatsApp The New ‘Email Killer‘?

Starcom’s Take: Social networking platforms are set to take off over the next 5 years. Currently, the top 5 apps in the world (based on frequency) are all messaging apps. The new update will allow WhatsApp to enter into the B2B market.

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4. Always Takes on ‘Girly’ Pink Emojis in Latest Attempt to Fight Stereotypes

Starcom’s Take: This is an excellent example of a brand turning reactive content into a powerful campaign. Facebook launched their new emotions globally in recent weeks and Always used this opportunity to take their #LikeaGirl campaign to another level. Using the Facebook emojis to call out stereotyping is a very clever move as they are used so much by young and impressionable people.

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5. Survey: The Vast Majority (87%) of Retail Marketers Plan to Invest More in Mobile Marketing in 2016

Starcom’s Take: Consumers have become ever more dependent on their mobiles and are regularly using it to shop online and access content. Arguably, mobile is the closest you can get the consumer, it’s personal and pervasive and as marketers seek to understand and leverage consumers paths to purchase, mobile marketing is a huge enabler to help marketers do so. Therefore, the trend towards investing in mobile is one that is no surprise.

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