1. The Creative and Digital Divide as seen by Amit Kotecha
Starcom’s Take: If Digital and Creative could merge together in the coming years then branding could change massively, in a very positive way. While creative teams have been around since the dawn of marketing times and have seen it all, we must remember that digital is solving problems everyday and they are still innovating and creating everyday. We think its in with the old and in with the new
Full Article: http://www.thedrum.com/news/2015/09/16/drum-dmexco-highlights-amit-kotecha-head-marketing-emea-quantcast
2. Web Summit Founder Paddy Cosgrave Speaks About The Future Of The Web Summit
Starcom’s Take: As anticipation builds all over the world for this years Web Summit it really adds an extra pinch of excitement to have Paddy Cosgrave reveal his plans to continue to grow the conference it this year. Also it is a true testament to his strong roots that he has held strong to keep it in its birth place; Dublin, Ireland.
Full Article: http://www.independent.ie/business/technology/web-summit/rds-has-the-space-to-let-web-summit-grow-says-cosgrave-31515644.html
3. Google Gears Up for Search Shift to Mobile and Vertical
Starcom’s Take: We live in an world that is all about fast moving change, whether that be in business, in science or in everyday life it is now a part of everything thing we see, hear and do. It is almost refreshing that Google are admitting that change is fast. It is no surprise or secret that google makes a huge amount of money from Google Ads and for that reason they are going to have to reinvent that if this vertical search continues. But this will not just be Google’s problem, as search changes then companies are going to need to reinvent how they are going about search.
4. Starcom MediaVest chief Laura Desmond: ‘The future of content is adaptive, and in short micro-cycles’
Starcom’s Take: The theme of this years DMEXCO conference was disruption and Laura Desmond really hit the nail on the head with how real time measurement can be disruptive if not collected correctly and reacted to appropriately. But maybe we are just biased.
Full Article: http://www.thedrum.com/news/2015/09/17/starcom-mediavest-chief-laura-desmond-future-content-adaptive-and-short-micro-cycles
5. Women are rugby ‘bandwagon’ fans
Starcom’s Take: When we think of sports we generally think of targeting our ads to the male population, but when it comes to these larger sporting events such as the RWC we shouldn’t neglect the female audience. These events have the whole nation talking about sports. This can be a great opportunity for brands to convert these ‘bandwagon’ fans into long term consumers.
