1. Instagram Just Debuted Snapchat-Like ‘Stories’ That Disappear After 24 Hours
Starcom’s Take: Instagram have interestingly followed in Snapchat’s footsteps, by installing Instagram Stories on their app. This will provide users with a rejuvenating way to connect with their followers on the platform and will transform the user’s Instagram experience.
2. Pinterest Testing Ways to Improve Video Discovery
Starcom’s Take: Pinterest are continuing to improve their brand through the introduction of new visual search capabilities and a native video player. We feel that the unique aspect of this visual search, that emphasises surfacing saved content, will give the brand an edge that makes it stand out from their competitors.
3. New Twitter Ads Reward Retweets With Exclusive Content
Starcom’s Take: Twitter have devised a clever way of engaging their users into viewing advertisements. We at Starcom, feel this is an effective way to improve consumer to brand loyalty, and benefit the overall user’s interaction with ads, as they will investigate posts of genuine interest to them.
4. Centennials Are Marketers‘ Blindspot
Starcom’s Take: This paper correctly addresses the emergence of this growing generation that is commonly ignored. At Starcom, we understand the importance of understanding your audience and empowering their consumption habits. Thus, as this audience continues to grow brands must place more emphasis on this important demographic.
Full article: http://www.warc.com/news/default.aspx?ID=37171
5. LinkedIn Shifts Into Video, Starts By Letting Influencers Post 30-Second Clips
Starcom’s Take: LinkedIn are becoming more video-orientated, by offering video influencers the opportunity to release 30-second videos to share their thoughts on topics of interest. At Starcom, we feel that LinkedIn have taken a fantastic approach to improve interaction and engagement with their content, and give the site a new lease of life.advertising, Consumer, digital, Marketing, media, Mobile, social media