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Murphy’s – When It Rains It Pours

December 15, 2013

 
 

Summer 2012 was shaping up to be one of the wettest, particularly in Cork. Murphy’s wanted to give something back to their drinkers to cheer them up!

Murphy’s volumes were down, recruitment for the brand was suffering because stout was becoming less relevant to young men, who were spending less time pubs. We decided to tell them about an app that would get them back in the pub with their mates.


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