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Ireland vs Italy pulls in TV3’s highest ever ratings beating the All-Ireland final

October 8, 2015


Ireland edged a tense encounter against gutsy Italians, with Keith Earls overtaking Brian O’Driscoll to become Ireland’s record Rugby World Cup try scorer. Ireland diced with danger & were reliant on a try-saving tackle from Peter O’Mahony to preserve their lead in the second half.

The Ireland vs Italy game had an average of 956,600 viewers & peaked at 1.18 million viewers in the final moments of the game as 14-man Ireland clung on to claim a 16-9 victory, representing 70pc of the available audience.

TV3’s figures dwarfed the 1,080,000 people who watched Dublin’s All-Ireland final victory over Kerry on September 20th, with The Sunday Game coverage of the final was the most viewed sporting broadcast on RTE in 2015.

To date, TV3’s Rugby World Cup 2015 coverage has reached 3.06 million viewers, which is almost 75% of the total potential TV audience & with Ireland facing off against France in Cardiff Sun 11th Oct to fight for top spot in Pool D, with the winners likely to take on Argentina in the last eight & the losers having to take on the All mighty All Blacks This should be another record breaker for TV3.

TV3’s Rugby World Cup coverage has increased the broadcaster’s overall performance.

Average Weekly Impacts vs Last Year
2014 v 2015 (up to 13th Sept) 2014 v 2015 (14th Sept onwards)
Audience Audience
Ads -26% Ads 8%
Ads1534 -34% Ads1534 23.30%
Men -25% Men 39.70%
Men1534 -33.70% Men1534 68.80%
Women -26.70% Women -9.10%
Wmn1534 -33.60% Wmn1534 -0.50%
HK -28.60% HK -8.00%
HK+ -33.10% HK+ -8.80%

Stay tuned – for next week’s update where we’ll cover the highly anticipated Ireland Vs France this Sunday.

Brought to you by the Core Media TV department.

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